Sector
Smart Systems
Year - Status
2014
- Former
Location
Karlsruhe

BrandMaker is the leading provider of marketing resource management systems (MRM) in Europe.

BrandMaker is the leading provider of marketing resource management (MRM) systems in Europe. It covers the entire marketing process: from planning and budgeting to creation and development, asset management, advertising media production and logistics. The analysis and performance review completes the process into a closed cycle in which the results of a measure flow seamlessly into the planning and implementation of the follow-up measure. In 2016, BrandMaker expanded its MRM solutions to include innovative software and a new method for lead qualification.

PINOVA acquired the stake of an existing shareholder in August 2014 and supported further growth of the company.

In February 2021, PINOVA sold its shares to Rubicon Technology Partners.

Facts

Status: Exit in 2021

Location: Karlsruhe, Germany

Product: Marketing Resource Management Software

PINOVA Team: Martin Olbort

Further investments

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