Private Equity for
Mittelstand & Technology

Press Release

March 5 2020

Creative platform fabfab acquires online marketplace, Makerist

Milestone in the Do-It-Yourself market: creative platform fabfab acquires online marketplace, Makerist

  • Acquisition marks the next step towards the world's biggest digital platform for DIY & crafting
  • Makerist’s strong community and digital marketplace complements fabfab’s creative platform
  • Transaction in the tens of millions

Two market leaders, one vision: fabfab, Europe's leading digital creative platform in the online do-ityourself market, is the new majority owner of Makerist, a destination site for crafting and creative hobbies.
The acquisition of the leading online marketplace for digital patterns and Europe’s largest crafting
communities is the first step in building the world's largest digital platform for crafting projects.

"With this move, we are, now more than ever, the driving force and pioneer for the digital awakening of
the DIY and craft sector", enthuses fabfab CEO, Dr Andreas Seifert. "With the solid backing of our private
equity investors we can further accelerate growth in this market, together with the Makerist team."

The acquisition of Makerist makes fabfab the largest international online DIY crafting player – with a
combined product offering covering the entire range of do-it-yourself needs; from inspiration via user
projects to thousands of patterns and tutorials combined with the largest selection of fabrics and
materials. Amber Riedl, Co-Founder of Makerist, explains: "Together with fabfab, we can now offer our
customers the best user experience through a seamless customer journey from inspiration to finishing
their projects."

Makerist works with over 1,200 independent and creative pattern designers worldwide to provide online
sewing, knitting and crochet patterns and how-to tutorials for crafting projects, as well as professional
video classes. "fabfab and Makerist have the strongest technology in the DIY market – together we can
offer much more value, more features and more tools to our users and marketplace sellers” explains Axel
Heinz, Co-Founder of Makerist.

DIY crafting segment: a market with billion-dollar potential

Both fabfab and Makerist are enjoying double digit growth, have recorded over 2 million customers to
date and are quickly winning shares in the highly fragmented and traditionally offline arts & crafts market.
The DIY market is currently estimated to be worth 100 billion USD, with materials, especially fabrics,
noted as the fastest growing segment.

“We have led fabfab through a reinvention of its business model over the last couple of years. The next
logical step was to build more added value in terms of content and connect communities to complement
fabfab’s strong leadership position in Europe. The deal with Makerist will help deliver this quickly, with
immediate and valuable upsides on both sides”, explains Dr Alastair Alderton, CEO of Rianta Capital and
chairman of the Advisory Board.

The founders of Makerist, Amber Riedl and Axel Heinz, are staying with the company in their current
roles. Together with Makerist, fabfab has grown to around 250 employees in two locations - Berlin and
Schenefeld, near Hamburg.

About fabfab

fabfab is Europe's leading company in the online do-it-yourself market. In addition to the German
speaking creative platform, the company, with headquarters near Hamburg, is also present in
the UK, Sweden, France, Italy, the Netherlands, Finland, Denmark, Spain, Czech Republic, Poland and
Portugal, and exports to 50 countries worldwide. Fabfab’s product offering includes a range of 10,000
(often exclusive) textiles for fashion, children's items, and decoration, which is complemented by a
wide selection of sewing accessories, wool and further DIY supplies. The creative platform also offers
inspirational content on various topics and trends, well-founded specialist knowledge and tips from
experts, as well as countless free sewing instructions.

At the end of 2015 a majority share in fabfab was acquired by an investment fund coordinated by
Rianta Capital. Since then, fabfab has been strategically and holistically repositioned under the
leadership of Andreas Seifert and his management team.

About Makerist

Makerist is the European market leader for e-books and e-learning products in the DIY crafting
segment. The online crafting marketplace offers how-to instructions, digital patterns, and detailed
learning videos on sewing, knitting, crocheting, plotting and other creative areas, as well as DIY
materials. Makerist has local platforms for users in Germany, France and the UK, and is home to
Europe’s largest online crafting communities. Via the online commission-based marketplace, 1,200
independent pattern designers sell through Makerist.

Makerist is led by Axel Heinz, previously Director of International Business and Expansion at DaWanda,
and Amber Riedl, previously founder of the startup 1001hochzeiten.

Makerist investors Ringier Digital Ventures AG, HTGF, MCB Salt, CEWE, G+J Digital Ventures, and
others will continue to support the new business group in future.

Presse contact
Rianna Spray
Tel. 0203 757 6800

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