The complementary service portfolio in the areas of search engine advertising (SEA) and search engine optimization (SEO) as well as the transfer of industry know-how offer the two companies OMERGY and INTRAG a wide range of opportunities to benefit from each other and continue to grow.
Operational independence and strategic management adjustments
INTRAG and OMERGY will continue to operate independently on the market. The locations in Kiel and Hamburg will be retained and all employees will continue to perform their usual tasks in their familiar environment. There will only be personnel changes in the management of both companies.
Burkhard Wehrmeyer is leaving the INTRAG management at his own request, but will continue to be available as a consultant. His place will be taken by OMERGY CEO Simone Baade-Doerfner, who will therefore have a dual function. The same applies to INTRAG Managing Director Hartmut Wehrmeyer, who joins the OMERGY management team as Chief Product Officer and will shape the future of OMERGY together with Baade-Doerfner and Chief Operating Officer Carsten Schmidt.
Added value through cooperation
“I look forward to working together with INTRAG on the mutual expansion of our online marketing service portfolio. Our products and industry expertise complement each other perfectly and offer not only us, but above all our customers, a wide range of opportunities to benefit from them,” emphasizes OMERGY CEO Simone Baade-Doerfner. “We are the performance marketing market leader for lawyers in Germany and INTRAG has over 25 years of experience in online marketing for small and medium-sized companies from over 200 sectors. Together, we want to become the market leader for online marketing for companies with regional target groups in Germany, Austria and Switzerland.”
Milestone for INTRAG and OMERGY
“The merger with OMERGY is an important milestone for us. By combining our expertise in SEO and SEA on a unified technological platform, we will be able to offer our clients even more powerful online marketing solutions with measurable results and first-class service in the future,” says INTRAG Managing Director Hartmut Wehrmeyer.
“Together, we will continue to drive the growth and improvement of our products and services, and we are well-equipped to meet the future challenges of the local search market.”
About INTRAG Internet Regional GmbH
With around 8,500 active customers, INTRAG is one of the leading online marketing agencies in Germany for small companies and self-employed people who want to be found regionally. The Kiel-based company started 25 years ago with regional.de as a business directory and today, as a full-service agency, offers a wide range of standardized services to help companies be found more easily, present themselves more effectively on the Internet and measure their success. By developing its own tools to optimize the visibility and advertising effectiveness of Google business listings, INTRAG is able to offer SEO services at attractive prices for customers with a limited advertising budget.
For more information, please visit: www.intrag.de
About OMERGY GmbH
OMERGY is an innovative provider of online marketing products and has been helping local businesses throughout Germany efficiently and reliably increase their online visibility and attract new customers since 2009. The secret to OMERGY’s success lies in the combination of a dedicated 50-person team and unique software, which enables the Hamburg-based company to offer its services at an unbeatable price and with a satisfaction guarantee. Over 6,800 local businesses across a wide range of industries—from A for “attorney” to Z for “temp agency”—have already benefited from measurable results, continuous campaign optimization, and personalized support. Not only do customers rate OMERGY very highly, but employees are also extremely satisfied. The performance marketing leader for lawyers in Germany ranks among the most popular employers on kununu and has been awarded the Top Company seal.
For more information, please visit: www.omergy.de
